Professional Profiles
Two data nerds building pipelines by day, exploring Utah trails by weekend. Here's what we've been up to professionally.
Tommy Oyarzun
Manager, Analytics
DomoAnalytics and data leader with 12+ years building D&A organizations at consumer subscription, SaaS, and enterprise software companies. Specializes in transforming analytics teams from reporting functions into strategic partners through org design, experimentation, self-serve BI products, and AI-native workflows. Based in Sandy, UT.
Skills
Career
Domo
Manager, Analytics
Built the marketing analytics team from scratch; drove a statistically significant 2.9% MQL-to-SAL lift on the Gated Free Trial launch, tripling conversion rate from 1.1% to 4.1%.
Thrive Market
Manager, Data Analytics
Launched Brand Insights, a self-serve analytics platform for brand partners, and directed EDW 2.0 to reduce latency and improve reliability across all analytics domains.
Asana
Manager, Enterprise Data & Intelligence
Achieved 80% improvement in data accuracy and delivery speed; eliminated ~5,000 hours of annual prospecting effort through data-driven sales insights.
Fluke Corporation
Director, Marketing Data & Analytics
Founded Fluke's first analytics department and led multi-year BI modernization onto Azure Cloud, standardizing on Power BI across the enterprise.
Overstock.com
Manager, BI Development
Grew from BI Developer to Manager; introduced Scrum/Agile to the BI org and supported a $4M+ revenue initiative with automated executive dashboards.
GitHub Activity
@tjoyarzun310 contributions in the last 10 months(preview)
Julia Velicev
Data Engineer III
SeekWellData Engineer III at SeekWell. Brazilian, came to the US as a teenager and stayed. The kind of person who listens more than she talks and somehow always knows exactly what to say. Outside of engineering she advocates for recycling, high-density housing, and women and moms in tech. Snowboarder, swimmer, and the reason this family actually finishes hikes.
Skills
Career
SeekWell
Data Engineer III
Full-time hybrid role based in Draper, UT.
Hello Eyes
Data Engineer III
Remote data engineering role for two years.
Overstock.com
BI Developer → Manager, Data Engineering
Grew from BI Developer to managing the Marketing Data Engineering team over 8 years. Led the warehouse migration from on-premise Teradata to BigQuery, saving $1.6M/year. Built the company's first Cloud Functions for real-time streaming. Managed a team of 6–8 engineers and mentored staff to present at technical conferences.
Department of Workforce Services
Employment Counselor → Senior Business Analyst
Started as an Employment Counselor and grew into project management and senior analytics roles. Built automated federal reporting in IBM Cognos and used Agile to deliver a large Youth Services program in-house.
Featured Projects
Tech Moms — Career Journey Talk
Speaker at Tech Moms on navigating data engineering as a foreign-born woman with a non-traditional education and career path. On making it work without the typical CS degree or Silicon Valley on-ramp.